This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Kaypok Unveils Root Cause Analysis Solution For Why Consumers Behave

Company to Present on Social Media Behavior and Deep Root Cause Analysis at iStrategy Toronto December 4

TORONTO, Dec. 4, 2012 /PRNewswire/ - Companies are drowning in a sea of big, unstructured, noisy data. Whether it's social media chatter, email or survey results, how do you filter the noise and take action?

Kaypok Inc., a company spun off from York University research with support and funding from MaRS Innovation, uses a contextual natural language process to automatically interpret the meaning of raw data — without analysts, advance preparation, special databases or lag time.

"Kaypok™ filters, categorizes, identifies meaning and measures the root cause and emotions buried within unstructured text to understand what people are saying and feeling," said Razieh Niazi, founder and CEO. Niazi, an experienced entrepreneur in her native Iran, developed the technology during her Ph.D. candidacy at York University. "Kaypok™ allows users to spend less time analyzing their data and more time acting on unbiased, real results. While other services tell you what and how many, Kaypok™ can tell you why consumers behave the way they do. "

In less than three months, the company has partnered with leading financial, entertainment and communications companies to produce real-world case studies and trials that demonstrate the power of its technology.

Howard Morton, a board advisor and shareholder in the start-up company, will unveil Kaypok's™ groundbreaking capability at Toronto's iStrategy conference. The iStrategy digital marketing conference was selected as an ideal venue to introduce Kaypok's capability with senior executives who believe that their business's success requires a sound digital strategy.

"Big data is an issue many companies are wrestling with — from telecommunications to multi-national financial institutions," said Morton. "At the iStrategy iPitch session at 3pm, we'll share how Kaypok's™ software engine allows organizations to make sense of that overwhelming data in a way that can inform business, customer service and marketing strategies. This software is intelligent enough to identify key informational trends without subjective parameters — insight that, at this point in time, is unobtainable without extensive manual analysis."

About Kaypok Inc. Kaypok Inc. is a leading big data technology start-up being commercialized through a partnership between MaRS Innovation and Innovation York, the commercialization office for York University. The software's high-performance algorithm transforms noisy, unstructured big data by automatically filtering and categorizing text regardless of source (e.g., email, survey results, social interactions, etc.). Kaypok™ allows companies to determine the root causes and underlying emotions driving their customers' feedback. Visit us at kaypok.com, follow us on Twitter @KaypokInc or call 1-877-9KAYPOK to learn how we can help you find the root of your data insight.

SOURCE Kaypok Inc.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,191.37 -195.84 -1.13%
S&P 500 2,002.16 -27.39 -1.35%
NASDAQ 4,637.9940 -43.5030 -0.93%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs