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TheStreet Open House

American Greetings Adds Even More Character To The Card Aisle With Sweet Stuff™

CLEVELAND, Dec. 4, 2012 /PRNewswire/ -- The greeting card aisle has always been filled with adorable characters that help make every happy occasion even more memorable. Their colorful imagery, smiling faces, and happy wishes add something special to a celebration and enhance the relationship between sender and recipient—which is why the sending and receiving of greeting cards has remained a time-honored tradition. To keep offering consumers all new ways to recognize birthdays, American Greetings (NYSE: AM) has introduced the latest collection of sure-to-be-loved personalities with Sweet Stuff™.

Cup-Katie, Peacefully Polly, Tequila Terry, and Wesley Whip take center stage in this fun, new card line where each charming character doubles as a removable, musical felt magnet. Each one offers an abundance of charm, paired with great songs the recipient is sure to know and love. With celebratory messages that reflect the sweet, sassy, and spunky personalities of the characters themselves, Sweet Stuff is the stuff happy birthdays are made of.

"We know that when it comes to celebrating birthdays, it's all about offering them a big smile and these adorable, musical magnets really deliver as they bring some of our favorite things to life with these adorable characters," said Carol Miller, executive director of new product concepts at American Greetings. "Cute stuff, fun stuff, silly stuff, happy stuff – all the best stuff comes to life with Sweet Stuff. And best yet, that happy feeling can live on as they place the magnet proudly on the fridge and get to experience a little happy moment whenever they want."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

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