Sharing Your "Gains"
The Special K research underscored the importance of community and a positive support system to achieve weight management success. To help women take the first step in embracing a positive approach to weight management this holiday season, Special K is inviting them to share what they hope to "gain" in 2013 at www.SpecialK.com as part of the newly launched Gains Project. Women will be able not only to share their own positive "gains," but also browse a visual gallery of other women's submissions for inspiration and motivation.
"Your gains can be tangible or intangible," said Dr. Engeln. "They might include increased strength, the confidence to try a new activity, or the knowledge that you're acting as a positive, healthy role model for other women in your life. Instead of focusing on the challenges or disappointments of weight management, focus on the person you're becoming as you embrace healthier habits. Share this perspective with others so you can contribute to a positive, supportive community. This type of social support makes a real difference."
Ringing in the New YearAs 2013 officially gets underway, and the time to set and embark upon new resolutions begins, Special K will invite women from around the world to join in the celebration of Special K Gain Day. The day, to be celebrated on January 2 in the United States, will serve as an opportunity to celebrate all there is to gain when you lose in the year ahead and commit to achieving it. For more information, visit www.SpecialK.com or join in the conversation on the Special K Facebook page or on Twitter @SpecialKUS About the Special K Study "Positivity and Weight Management: A Look at the Gains" The study, produced by Edelman Berland, is based on quantitative data collected from a national telephone survey of 1,004 weight conscious women, ages 25-54 in the United States. The sample was broken out by those with a positive and negative approach by screening participants for specific weight management attitudes and behaviors, including how they view themselves and others. The interviews were conducted August 29 – September 18, 2012. About Kellogg Company
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