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Positivity: A Secret Weapon To Weight Management Success

Stocks in this article: K

BATTLE CREEK, Mich., Dec. 4, 2012 /PRNewswire/ -- A ground-breaking new study commissioned by Special K® supports the notion that there may be more to success in weight management than just diet and exercise – and that mindset may play a critical role.  According to the research, nine out of 10 women who think positively about weight management reported either losing weight or maintaining their weight in the past year, compared to only about half of women with a negative approach.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59309-kelloggs-special-k-positivity-secret-weapon-to-weight-management-success

(Photo:  http://photos.prnewswire.com/prnh/20121204/MM20880)

The study also revealed that when it comes to avoiding weight gain, a common challenge during the holiday season, not only did women who think positively about their weight management report that they were more successful in losing or maintaining their weight, they were actually eight times less likely to report having gained weight than women who think negatively.

Special K asked leading experts, psychologist and body image researcher at Northwestern University, Renee Engeln, Ph.D.; along with nutrition and fitness authority Dr. Wendy Bazilian, RD; to weigh in on the study, which demonstrates the dramatic impact women's attitudes can have on weight management success. 

"This research is a compelling reminder of the power of thoughts to influence behavior," said Dr. Engeln, who has published studies that explore women's body image issues. "Shifting to a more positive way of thinking about yourself and about weight management can pay off. When women engage in negative thinking about their bodies, the negative thinking can turn into unhealthy habits.  This research by Special K suggests the opposite is also true. Thinking positively can have measurable benefits. It makes sense for women to ask themselves, 'What will I gain when I lose?'"    

Powerful Findings on the Power of Positivity

More than one thousand real women from across the country took part in the Special K study titled, "Positivity and Weight Management: A Look at the Gains" to share their weight management behaviors, attitudes and experiences.  In addition to the significant differences in reported rates of weight management success between women who think positively and those who think negatively, the study also revealed the following findings:

  • Only one out of five women who have a positive attitude reported that they had a hard time getting back on track when their weight management plan was derailed, as compared to four out of five women with a negative attitude.
  • Women who lost or maintained their weight were three times as likely to rely on friends as a form of support.
  • Women who think positively about weight management were more likely to put a stop to negative conversations about their own or others' bodies.

"What's so compelling for me about this research is that it demonstrates how important one's attitude is for achieving real success with weight management -- it isn't just about what you eat and how much you exercise, but how you look and feel about yourself, too," said Dr. Bazilian.  "This new insight will lend scientific credibility and enhance my current work in helping women find success with their health and weight goals by encouraging them to focus on the positive – and appreciating what the body is really capable of doing."  

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