This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

TripAdvisor Reveals Secrets To Driving Higher Traveler Engagement With North American Hotels

Stocks in this article: TRIP

NEWTON, Mass., Dec. 4, 2012 /PRNewswire/ --   TripAdvisor®, the world's largest travel site*, today announced the results of a study of the factors most likely to increase traveler engagement with North American accommodations on the site as measured by an increase in page views. The study reveals a strong correlation between hotels with a greater number of reviews, photos and videos and a notable increase in travelers' interaction with their property pages.

(Logo:  http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO )

The study also found that in North America, hotels that post management responses to traveler reviews not only see a higher rate of engagement with travelers, but they also tend to see higher ratings.

Small Increase in Reviews Has Big Impact The TripAdvisor study found that a greater number of reviews attract more attention from travelers, as North American accommodations with as few as 11+ traveler reviews see 26 percent more engagement than properties with fewer reviews.  Accommodations with 50 or more reviews on the site see 27 percent more engagement with travelers than those with 10 or fewer.

According to the study, even a small increase in the number of reviews a property receives helps drive more interaction from travelers.

Management Reponses: Higher Engagement, Ratings TripAdvisor offers a free online marketing platform – called the TripAdvisor Management Center – that gives businesses access to free resources and tools to help them drive more business, manage their online reputation and monitor their progress on the site. The Management Center includes a management response tool that empowers business owners and representatives to respond to traveler reviews.

TripAdvisor studied the impact these management responses have on traveler engagement and found that North American properties with more than five management responses see 10 percent more engagement from travelers than hotels with less than or equal to five management responses.

More Content, More Traveler Engagement Hoteliers may submit photos and videos of their properties through the TripAdvisor Management Center. This content supplements those photos and videos submitted by travelers.

TripAdvisor examined the degree to which the presence of photos and videos on hotel pages impacts traveler engagement with North American accommodations.  

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,810.06 +91.06 0.51%
S&P 500 2,063.50 +10.75 0.52%
NASDAQ 4,712.97 +11.1030 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs