INDIANAPOLIS, Dec. 4, 2012 /PRNewswire/ -- Aprimo®, a Teradata company and a leader in cloud-based digital and integrated marketing management, today introduced Aprimo Marketing Studio® (AMS) 8.8, a new "high-productivity" version of its Integrated Marketing Management (IMM) offering. As part of Aprimo's industry-leading IMM suite, AMS 8.8 features dozens of enhancements that make marketing processes and campaigns dramatically more efficient and effective, enabling marketers to better engage with customers and increase the value they provide to their organizations.
AMS 8.8 is designed to improve productivity through fewer clicks and streamlined data entry. It includes a wide variety of enhancements to improve operational efficiencies and increase the success rates of both digital and traditional marketing campaigns. Significant updates have been incorporated into nearly every Marketing Operations and Multi-channel Campaign Management module, as well as the underlying platform that is the foundation for the integrated suite.
AMS 8.8 features new installation and deployment tools designed to make implementation, migration and upgrades faster and easier, plus support for new languages including Simplified Chinese and Brazilian Portuguese, adding to its global appeal. It also now incorporates social media input via Aprimo's recently announced Social Adapter, which enables marketers to capture customer preferences based on data from social networks like Facebook, thereby increasing opportunities for personalized customer engagement.
"With the complexity of many of our customers' marketing processes, adding flexibility and streamlining data entry can often yield significant benefits for our customers in terms of productivity and results," said Lisa Arthur, chief marketing officer for Aprimo. "As a recognized market leader in digital and Integrated Marketing Management, we've made sure that AMS 8.8 reflects the priorities of our customers. Whether they are using Aprimo for Workflow or Spend Management or Digital Marketing or all of the above, we expect them to reap large benefits from this release."Key improvements in Aprimo Marketing Studio 8.8 include:
- More tailored, flexible and streamlined user experience
- Simplified data entry for common financial tasks
- Easier report creation and administration
- Enhanced visual navigation for large review documents
- Simpler configuration and management of Extended Attributes
- More flexible e-mail content creation capabilities
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