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Avid Transforms The Media Production Workflow With Interplay Central

Avid ® ( NASDAQ: AVID) today announced the availability of Interplay® Central 1.3, the only user interface on the market that extends the media production environment through Web-based and mobile devices. Created to simplify media production, installation and maintenance, the latest version of Interplay Central delivers dramatically improved accessibility for media professionals to create, edit, distribute, and manage media.

Whether creating news packages, logging reality TV footage, or editing and sending video for review and approval, users save several steps with a single browser-based view. Depending on an organization’s system size and upgrade intervals, Interplay Central can provide significant reduction in both implementation time and cost.

Interplay Central 1.3 is suitable for many users within media organizations, including:

  • Producers: Search and browse media, create shot lists and notes, review and annotate edits.
  • Ingest operators and loggers: Rapidly select and tag media by creating markers and subclips for easy searching and speedier editing.
  • News directors and producers: Use an iPad to browse rundowns, edit scripts, and review video.
  • Journalists: Create complete packages on their laptop with video, audio, and scripts; break stories from the field with iPad, iPhone and BlackBerry; and, replace printed scripts with iPad Presenter mode.
  • Management and operations: Reduce costs with a single, lightweight low-maintenance user interface that works across for multiple applications, streamlines workflows, and increases productivity.

“We need access to tools that let us maintain a competitive advantage by quickly producing and publishing complete, high-quality stories,” said Dany Harrison, General Manager, Production, French Services for CBC/Radio-Canada. “With Interplay Central 1.3, journalists working from multiple offices can now access and view material simultaneously. In addition, we no longer need to deploy a dedicated client because Interplay Central 1.3 uses a standard browser, reducing the risk of conflicts with other software installed on the journalist’s PC.”

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