This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Safeway Offers Shoppers Everything They Need For A Sweeter Holiday

PLEASANTON, Calif., Dec. 4, 2012 /PRNewswire/ -- According to a recent Safeway (NYSE:  SWY) survey, 78 percent of shoppers plan to make baking cookies a family activity during the holiday season, with 82 percent planning to serve or gift homemade baked goods. Whether baking from scratch or looking for the perfect ready-to-go dessert to take to a party, Safeway is the destination for everything shoppers need for baking this holiday season.


"Everything we do at Safeway is driven by meeting our shoppers' needs," said Mike Minasi, President of Marketing for Safeway. "That's why we are providing a wider selection and unbeatable deals in every aisle throughout the holiday season."

With 92 percent of shoppers seeking value on baking items this holiday, Safeway enables shoppers to save up to 10 - 20 percent more by using Just for U™, an easy to use mobile and online savings tool offering digital coupons and personalized offers.

"Baking around the holidays is a time-honored tradition," said Jeff Anderson, Executive Chef of The Safeway Culinary Kitchens. "To help shoppers get in the holiday spirit, Safeway has created some amazing recipes and tools that put a new twist on baking."

Impress Your Guests with Personalized Baking Items
  • With 50 percent more custom decorating items in the baking aisle at Safeway this holiday season, it is now easier than ever to find just the right sprinkles, decorations and gels to personalize pre-made or homemade treats. Bakers of all skill levels can now shop for the decoration assortment they need to top a decadent dessert or simple sugar cookies – and truly wow guests and friends.

Share a Virtual Treat with Family and Friends
  • Create a virtual treat with the new Virtual Cupcake Decorator, available through the Safeway Chef Assistant App. Easy for all ages, the Virtual Cupcake Decorator allows kids and parents to choose an icing, frost a cupcake, and select a multitude of toppings through a virtual decorating process. Completed virtual cupcakes can be emailed or shared via Facebook and Twitter to help spread holiday cheer.

Add Some Sugar and Spice to Your Table
  • Delight family and friends by pairing home baked desserts with holiday cocktails. Recipes for delectable combinations of cocktails and desserts, including the World's Best Cookie paired with a Sweet Tequila Squeeze or a Date Cake paired with a Pomegranate Rickey, can be found on the Safeway Holiday Site.

Visit Safeway's Holiday Site or the App Store™ to download the free Safeway Chef Assistant App with the new Virtual Cupcake Decorator. Follow Safeway on Twitter and connect with Safeway on Facebook and on Pinterest.

About Safeway Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,644 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, visit

In December 2012, Safeway surveyed 279 Americans age 23-55. Source: Survey Monkey.

SOURCE Safeway

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.40 0.43%
FB $102.72 3.20%
GOOG $691.41 2.00%
TSLA $148.86 0.41%
YHOO $27.43 2.30%


Chart of I:DJI
DOW 16,065.81 +51.43 0.32%
S&P 500 1,862.71 +10.50 0.57%
NASDAQ 4,314.62 +45.8570 1.07%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs