today announced that its Mediaspectrum Sales and Mediaspectrum AdWatch cross-platform advertising sales and production solutions for media companies are now SAP-endorsed business solutions. The Mediaspectrum solutions, used in combination with finance and analytic applications from
(NYSE: SAP), help media companies transform and excel in the world of mobile and digital publishing by consolidating sales and production processes across every advertising channel.
Mediaspectrum Sales and Mediaspectrum AdWatch allow media companies to manage the entire lifecycle of multi-channel advertising campaigns in a highly effective and efficient manner. The solutions, available either on-demand or on-premise, can significantly reduce costs of running the increasingly complex media business through consolidation and automation while quickly enabling new revenue channels.
"Mediaspectrum’s cross-platform advertising sales and production solutions, now endorsed by SAP, allow publishers to re-platform their business on a modern, flexible architecture that spurs innovation," said Scott Killoh, CEO of Mediaspectrum. “As publishers are re-thinking their business in the digital and mobile age, Mediaspectrum’s solutions, when used together with SAP’s finance and analytic solutions, manage traditional business workflows with the flexibility to support new, emerging revenue models.”
Solutions endorsed by SAP AG are complementary to SAP software offerings, are developed in accordance with SAP development guidelines, and provide additional choices and flexibility for businesses running SAP applications.
“By endorsing solutions such as Mediaspectrum Sales and Mediaspectrum AdWatch, SAP continues to build its ecosystem, support our customers’ businesses, drive new levels of collaboration, and provide additional choices and flexibility to our customers,” said Richard Whittington, senior vice president, general manager, Industry Solutions, Media, SAP. “The use of Mediaspectrum’s solutions with SAP’s existing industry solutions SAP Business Suite and SAP HANA® software provides a unique opportunity for media companies. It will help them to address the rapidly changing advertising and content distribution opportunities presented by consumers shifting their media consumption, particularly in the mobile space. These solutions will enable customers to improve efficiencies and drive incremental revenue by accelerating delivery of innovative products to market at a lower total cost of ownership.”