Dec. 4, 2012
/PRNewswire/ -- Research sponsored by NetSuite Inc. (NYSE: N), the industry's leading vendor of
suites, today revealed that almost one in four consumers surveyed plan to spend more on their Christmas shopping this year compared to the last three years. Mobile commerce is expected to play a key role in driving sales during this festive season; almost 20 percent of consumers surveyed say they plan to shop through a mobile device this Christmas and one in 10 of consumers aged under 35 said that a mobile device is their primary shopping tool of choice. The research is based on 2,000 UK consumer surveys conducted by
and announced by NetSuite today ahead of its upcoming report,
The Christmas Gamble
However, when it comes to getting their hands on the perfect gift, consumers are set to gamble this Christmas. Looking back over the last three years, almost half of the consumers surveyed said that a gift they had planned to buy was out of stock, with 80 percent of these consumers experiencing products being unavailable online. Gifts most frequently out of stock include clothes, accessories and toys – with 40 percent of consumers surveyed stating they have been unable to buy these products in the past over the Christmas period. With only half of the consumers surveyed having started their Christmas shopping, many are gambling on whether they will be able to get the gift they really want for their friends and loved ones.
More spent on Christmas presents…for ourselves
The good news for retailers is that almost a quarter of consumers surveyed plan to spend more this Christmas, proving that shopping is still high on the agenda despite the economic gloom. However, austerity may have had an impact on Christmas spirit, with consumers being more selfish in their shopping habits: one in five 18-24 year olds surveyed and one in ten of all consumers surveyed plan to spend more money on themselves this Christmas than on friends and family. The NetSuite-sponsored report also reveals that the UK is a nation of literally laid-back shoppers, with almost 20 percent of consumers surveyed aged under 35 doing their Christmas shopping from the comfort of their bed through eCommerce and m-commerce channels.