(NASDAQ: SPLK), the leading software platform for real-time operational intelligence, today announced that Cars.com achieved a return on investment of 200 percent in less than 12 months by collecting, monitoring and analyzing its machine data using Splunk
Cars.com is an award-winning online destination for car shoppers visited by approximately 12 million unique visitors each month. It brings together a wide range of information, including expert vehicle reviews, shopping tips and ownership resources from its dedicated team of automotive editors, as well as consumer-generated content and dealer inventory to help car buyers decide what car to buy, where to buy it and how much to pay.
The Cars.com application management team uses Splunk Enterprise to automate data collection and for monitoring and analytics across the organization. In addition, real-time dashboards, driven by the
Splunk App for Web Intelligence
, increase visibility into site traffic and usage patterns at Cars.com. Cars.com took less than one day to fully deploy Splunk software. Within a few months, Cars.com was indexing more than 750 million website search queries a month in Splunk Enterprise to enable web intelligence across 13 application groups supporting both technical and business-driven analysis and decision-making.
“Splunk has proven to be invaluable for our business and IT users,” said Jon Abend, technical operations manager, Cars.com. “It not only has helped us protect and optimize revenue, it also enabled us to uncover significant infrastructure cost savings that can be invested in other areas of the business to deliver a better customer experience on the Cars.com site.”
“With an average of 12 million unique visitors each month, Cars.com generates an enormous amount of machine data,” said Vishal Rao, vice president of Americas, Splunk. “By making this data available for analysis across the organization, Cars.com now has real-time operational intelligence that delivers a significant impact to the company’s bottom line. We’re excited to work with Cars.com and look forward to supporting the company’s continued growth.”