This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

PFSweb Announces Support Of Kraft Food’s Direct-to-Consumer ECommerce Solutions For Gevalia And Tassimo

PFSweb, Inc. (Nasdaq: PFSW), an international provider of end-to-end eCommerce solutions, today announced that it is supporting the eCommerce solutions for Kraft’s Gevalia and Tassimo brands, which included the launch of and relaunch of

Kraft selected PFSweb to provide a wide range of services to support the eCommerce initiatives of Gevalia and Tassimo, including interactive marketing services, order management, payment processing and fraud screening. PFSweb also provides high-touch customer care, including chat functionality, and e-mail support services in multiple languages. This agreement has been previously announced and referred to as a new program with a consumer packaged goods (CPG) client.

Kraft, North America’s fourth largest consumer packaged food and beverage company, launched its premium coffee brand, Gevalia, at supermarkets, mass merchandisers and other retail outlets across the U.S. beginning in December 2011. The Gevalia and Tassimo eCommerce sites went live in November 2011.

“The Gevalia eCommerce site provides customers with a more enriched shopping experience. The additional information available online for more than 40 premium Gevalia coffees and teas allows even our most discerning customers the high level of service they expect when making web purchases,” stated Tracy Sinclair, Senior Brand Manager Gevalia eCommerce. “PFSweb brings a high level of eCommerce experience that is enabling us to quickly advance our online presence and improve communications with our growing customer base.”

“Our Tassimo eCommerce site offers customers a single, easy-to-navigate destination for a broad selection of brewers and t-disc brands of coffee hot chocolate and teas. This one-stop shopping experience provides our customers an even easier way to enjoy a perfect cup of coffee with Tassimo,” stated Tiphanie Moranta, Senior Brand Manager, Tassimo. “The unique atmosphere that PFSweb has helped develop into our eCommerce solution reflects the superior qualities of the Tassimo brand, one of the fastest growing single serve beverage brands in North America.”

“We are excited to be partnering with Kraft in supporting their eCommerce sites for Gevalia and Tassimo. These two programs highlight our proven ability to develop and support customized eCommerce solutions for premium brands in a wide variety of product categories,” stated Mike Willoughby, President of PFSweb. “There continues to be a strong trend among online consumers to purchase goods from a broader range of product categories, including the CPG category. As one of the leading providers of end-to-end eCommerce solutions, PFSweb is positioned to partner with manufacturers in order to support this growing demand.”

About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America’s fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011. Newly public and independent as of Oct. 1, 2012, the new Kraft has the spirit of a startup and soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft’s 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 index. For more information, visit and

About PFSweb, Inc.

Iconic brands engage PFSweb to enable their eCommerce initiatives. PFSweb’s End2End eCommerce® solution includes interactive marketing services, robust eCommerce technology, global fulfillment and logistics, high-touch customer care, financial services, and order management. PFSweb’s eCommerce solutions provide international reach and expertise in both direct-to-consumer and business-to-business initiatives, supporting organizations across multiple industries including Procter & Gamble, LEGO, Carter’s, Lucky Brand Jeans, kate spade new york, Juicy Couture, AAFES, Riverbed, Ricoh, Hawker Beechcraft Corp, Roots Canada Ltd. and Xerox. PFSweb is headquartered in Allen, TX with additional locations in Tennessee, Mississippi, Canada, Belgium, and the Philippines.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.24 0.00%
FB $117.81 0.00%
GOOG $701.43 0.00%
TSLA $211.53 0.00%
YHOO $36.94 0.00%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs