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The North American Car Rental Market

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

The North American Car Rental Market


The report provides market analysis, information and insights, including:

• Historic and forecast tourist volumes covering the entire North American travel and tourism sector

• The total, direct and indirect tourism output generated by each sector within the North America travel and tourism sector

• Detailed historic and forecasted analysis of the North American car rental market covering market size, growth drivers and key performance indicators

• Competitive landscape covering leading competitors and competitive strategy for the North American car rental market


The North American car rental market is going through a consolidation phase with the nine leading brands in the region held by four major companies. The level of competition in the market is extremely high with low profit margins. Prices remained stagnant primarily in the corporate car rental market, as a result of low growth which forced car rental companies to lower prices in order to retain corporate clients. While economic uncertainty is not as prominent as it is in Europe, the North American car rental market is still expected to witness slow growth due to a slow recovery in the airline industry, its key feeder market. Low profitability and slow demand growth in the market will force car rental companies to focus on reducing operational costs in order to compete on the basis of price. In order to reduce depreciation costs and vehicle funding requirements, companies will also focus on reducing the number of vehicles bought outside the repurchase program. Car sharing and the non-airport leisure segment will be the expected growth areas for car rental companies in the forecast period.


This report provides an extensive analysis related to tourism demands and flows in North America:

• It details historic values for the North American tourism sector for 2007–2011, along with forecast figures for 2012–2016

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