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US Wipes Industry

Personal hygiene, household cleaning wipes to pace consumer segment

Convenience, consumer acceptance and innovation will remain driving forces in the consumer market, with personal hygiene and general purpose household cleaning wipes projected to register the fastest gains. Growth in general purpose disinfectant wipes will be propelled by the appeal of one-step, disposable wipes that provide a quick and convenient format for household cleaning chores. These wipes also offer a fast and easy cleaning alternative for consumers with little free time. Personal hygiene wipes will enjoy increased market penetration. For example, the concept of wet bathroom tissue as part of a standard bathroom routine is gaining acceptance, especially since the industry has become diligent on developing not only flushable but dispersible products. Gains in the infant population will benefit the large baby wipes category. However, consumers who used baby wipes for non-diaper applications during the recession will return to task-specific wipes.

Rebound in manufacturing to benefit industrial wipes

After suffering from slower sales during the recession that began in December 2007, the industrial wipes market will benefit from a rebound in manufacturing activity through 2016. As such, wipes geared toward the manufacturing market are projected to achieve above average gains through the forecast period. In addition to a more favorable economic climate, demand for industrial wipes will benefit from new product innovations and expanding applications. Among industrial wipes, manufacturing and health care types will remain the two largest segments of this market, together accounting for nearly three-quarters of demand.

Study coverage

This upcoming industry study presents historical demand data (2001, 2006 and 2011) plus forecasts for 2016 and 2021 by market, substrate and chemical. The study also considers market environment factors, evaluates company market share and profiles industry competitors. TABLE OF CONTENTS

INTRODUCTION ix I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4Macroeconomic Overview 4Demographic Trends 7Household Trends 10Consumer Spending Trends 13Cosmetic & Toiletry Industry Outlook 16Specialty Household Cleaners Industry Outlook 20Manufacturing Outlook 22Health Care Providers & Facilities 26Medical Providers 27Patient Activity 30Retail Sector Trends 32Retail Wipes Market Overview 35Competitive Wiping Products Overview 39Pricing Trends 42Environmental & Regulatory Issues 44Consumer Wipes Regulations 45Industrial Wipes Regulations 47Flushability & Other Environmental Issues 49Flushability & Dispersibility 50Sustainability 51Microbial Contamination 53Historical Market Trends 54World Wipes Market 57Production & Foreign Trade 60

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