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US Wipes Industry

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- announces that a new market research report is available in its catalogue: US Wipes Industry

US demand to rise over 3% annually through 2016

US demand for wipes is forecast to grow over three percent per year through 2016 to $2.5 billion. The US wipes industry enjoyed several years of high growth as a spate of new products were launched during the late 1990s and through the middle of the first decade of the new century. Similar to other industries, however, wipes were impacted by the 2007-2009 recession. During this time, the wipes market faced a shrinking manufacturing base, as well as consumers economizing by either using private label wipes (limiting sales at the retail level), shifting away from several task-specific wipes to one general-purpose product, or returning to traditional cleaning methods (e.g., chemical sprays and rags). However, wipes producers were unable to pass on all increases in raw material costs, reducing profit margins and keeping average prices low. Macroeconomic conditions began to improve in 2010 and 2011, providing opportunities for wipes.

"Green" attributes in wipes to boost value gains

Going forward, wipes will benefit from ongoing improvements in the economy, such as a rebound in manufacturing activity and an acceleration in consumer spending. In general, wipes will continue to benefit from features such as ease-ofuse, disposability, portability, and reduced risk of cross-contamination. While disposability has been a primary advantage in the growth of the wipes market, it also has the potential of being a restraining factor as more consumers become attuned to environmental concerns such as biodegradability and recyclability. As such, product innovations are increasingly centered on the incorporation of recycled fibers, natural ingredients, or biodegradable materials, which boost value gains.

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