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BrandZ(TM) Top 50 Most Valuable Chinese Brands 2013 Outperform MSCI China Index

Chinese Brands Overseas

Chinese brand builders are increasingly active overseas across many categories and include both State-Owned Enterprises (SOEs) and market-driven organizations.

Lenovo

  • Lenovo (no. 24) this year became the world's largest PC maker by volume, according to Gartner, with overseas revenues representing 58 percent of total revenues.

Tencent

  • Tencent launched its WeChat service (a version of Weixin for non-Chinese markets) which is enjoying growing popularity.

Haier

  • Haier engaged in activities to strengthen awareness of the brand overseas including a sponsorship of the Science Museum in London and renewal of its basketball sponsorship in the US. It also invested heavily in e-commerce.

Chinese Consumers' Shifting Tastes

For Chinese consumers, brands are becoming more important than ever, playing an increasingly significant role in their consumption choices – a trend that is well-established in first-tier cities and becoming more deeply entrenched in China's lower-tier urban populations. While brand competition is intensifying in both top and lower-tier cities, companies face the choice of becoming a smaller brand in top-tier cities or a bigger brand in lower-tier cities. SeptWolves (No. 38) and Youngor (No. 45) are brands taking advantage of this strategy.

Chinese consumers are increasingly brand selective when making purchase decisions. This provides exciting opportunities for the companies who invest in their brands now.

Materials

Available from http://www.millwardbrown.com/ChinaTop50





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