This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

BrandZ(TM) Top 50 Most Valuable Chinese Brands 2013 Outperform MSCI China Index

  • Brands are becoming more important to Chinese consumers and businesses
  • Technology brands see biggest rise
  • Chinese brands strengthen overseas presence

BEIJING, Dec. 4, 2012 /PRNewswire/ -- The third annual BrandZ™ Top 50 Most Valuable Chinese Brands study, commissioned by WPP and undertaken by Millward Brown, was released today. This year's ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock market.

(Photo: )

China is not immune to the global economic environment, and this year the total value of the BrandZ Top 50 Most Valuable Chinese Brands fell to $320,224 million, down 1.6 percent in 2012. Despite this, brands continued to grow in importance. The BrandZ Top 50 Brands Portfolio outperformed the MSCI China Index by 11.4 percent as of September 2012.

This year, China Mobile retains the number one spot in the rankings with a brand value of US$50,589 million. Leading financial institutions also continue to head up the rankings - with ICBC and China Construction Bank in positions two and three respectively.

China's technology brands have seen tremendous growth, as Chinese consumers spend even more time – and money – on Internet and mobile platforms. Baidu has moved up two positions to number four and Tencent has moved from position 10 to number five.

China's private sector and entrepreneurs are seeing growing success in building Chinese brands, with the share of non-State Owned Enterprises (SOEs) in the Top 50 rising to 27 percent from 22 percent in 2011.

David Roth, CEO of The Store, WPP said, "As the growth rate of the Chinese economy slows, brands become a more important discriminator of consumer choice. As this study shows, strong brands help Chinese companies grow faster. This is set to accelerate as the Chinese economy rebalances. This, combined with the requirement for more Chinese companies to be successful overseas, will drive the necessity for creating strong Chinese brands as a critical factor for success."

Adrian Gonzalez,  Head of Greater China, Millward Brown said, "Building strong brands domestically is a vital template for the increasing number of Chinese brand owners exploring international markets. This year's BrandZ Top 50 gives an insight into how an expanding group of privately-owned Chinese brands are growing value by meaningfully differentiating their brands."

Strong Brands Outperform the Stock Market

An analysis of the BrandZ Top 50 Most Valuable Chinese Brands as a "stock portfolio"' over the past two years shows that it consistently outperforms the MSCI China stock market Index. While the total return on investment (ROI) for all companies in the MSCI China Index was minus 5.6 percent in September 2012, the BrandZ Top 50 Brands Portfolio provided a 5.8 percent ROI. This proves that companies with strong brands are able to deliver better value to their shareholders.

Photo: )


Four new brands have joined the rankings this year. Bank of Communications leapt into the rankings for the first time in position 15, its success due to both financial and brand factors. Key also to its inclusion is that 20 percent of its earnings came from retail banking, a key eligibility criteria for this ranking. The beer brand Harbin joined the ranking in position 39; it linked its advertising to key sports events and carved a distinctive space in a competitive category. The apparel brands Youngor and Semir were the other new entrants this year in positions 45 and 49, respectively. Youngor benefited from a shift in taste to smarter attire and Semir continued its focus on youth whilst investing in retail outlets and the supply chain.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 16,790.19 +13.76 0.08%
S&P 500 1,979.92 -7.13 -0.36%
NASDAQ 4,748.3610 -32.9030 -0.69%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs