Apple Switching Costs Are Hard to Overcome
Apple took the early lead in the consumer smartphone and tablet market, and those who still have a personal use computer at home are likely to be using the Apple iOS.
Consumers who have built a portfolio of Apple products by way of MacBooks, iTunes accounts, iPhones and iPods probably would never switch. Even for tech agnostics like my mother, the fear of moving to a new content store and operating system may be too big to overcome.
But even if all iOS users remain entrenched with the operating system and don't move over to Android, Windows 8 or whatever BlackBerry 10 will be, there's reason for some tablet makers to be optimistic.The Kindle seems to nicely blend Amazon's online retail and content expertise, while allowing prospective users to continue to be compatible with their Apple wireless devices. Meanwhile, the Kindle Fire HD 8.9's $50-a-year wireless broadband contract may be a strong alternative to tiered data plans offered by carriers like Verizon and AT&T, given the prospect of data-overage charges from a streaming video player. Barnes & Noble's Nook may prove to have similar interoperability with more ambitious software giants like Apple and Microsoft. While Apple certainly is facing the stiffest competition yet in competing hardware, software and content stores offered by Google, Microsoft and, to a lesser extent, Amazon and Barnes & Noble, there seems little reason for Tim Cook and Co. to sweat it out this holiday season. My mother went into our tech-product tour wanting either an iPad or iPad Mini, and she emerged from a whirlwind presentation of alternatives still wanting an Apple tablet. See TheStreet's review of the iPad Mini and the iPad Follow @agara2004 -- Written by Antoine Gara in New York
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV