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ADCentricity Announces Results Of Insightful Location-Based Digital Media Research Study At IStrategy Conference In Toronto

At the iStrategy Conference in Toronto, attendees will have the opportunity to listen to a variety of top marketing executives discuss issues that impact their digital strategies. ADCentricity CEO Doug Woolridge will be participating in one such expert panel discussion entitled Cross-Channel Marketing in a Customer-Centric World, and sharing additional insights drawn from the Peoplecount research results. Asif Khan, Founder and President of the Location Based Marketing Association (LBMA) will moderate Cross-Channel Marketing in a Customer-Centric World. Rounding out the list of expert panel speakers are: Linda Cronin, VP of Integrated Marketing at Coca Cola; Shelagh Stoneham, SVP of Marketing of Rogers Communications; and Cameron Wykes, Chief Innovation Officer of kbs+ Canada.

About ADCentricity

ADCentricity is a location-based solutions company that provides a suite of products and services that drive consumer engagement by selling and delivering relevant, contextual and targeted content to all types of location-based digital media along the path to purchase.  ADCentricity has worked with top agencies and brands across North America including; Starcom, OMD, Zenith, Toyota, American Express, General Motors, Samsung, P&G, Coca-Cola and Roche.  ADCentricity has partnerships with over 90 location-based digital media networks representing 250,000 digital media assets, and industry partnerships including Computer Sciences Corporation, MDC Partners, The Neilson Company and Environics Analytics.

About Peoplecount

Peoplecount is an award winning research firm and a highly respected and innovative third-party supplier of audited out-of-home circulation data in North America since 1995. A division of the registered engineering consulting firm, Transearch Group Inc., with over fifteen years' experience in out-of-home media research and measurement, we are in a position of leadership with a unique and thorough understanding of industry standards and acceptable audience measurement procedures.

SOURCE Adcentricity

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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