Mattel 12 Days of Play began in 2010 as a way for Mattel employees to give back to the communities in which we live, work and play. In lieu of holiday parties, departments across the Mattel organization held volunteer events to bring fun, play, joy and toys to children during the holidays. Today, Mattel employees, volunteers, partners and brand teams such as Barbie ®, Hot Wheels ®, Fisher-Price ®, Thomas & Friends ® and American Girl ® will come together with local schools, community organizations, children’s hospitals and other charities to create a series of memorable moments for underserved children.Mattel 12 Days of Play is part of the work of Mattel’s social impact work and the Mattel Children’s Foundation, which work to break down the barriers of play for more than five million children in need each year. Understanding the barriers to play allows Mattel to maximize its social impact, focusing on the areas with the greatest potential reach. Through its own extensive research, the four most significant barriers to play were identified and the company’s social impact efforts are now built around these four core areas: time to play; place to play; tools to play and advocacy for play.
Mattel Brings Play To Thousands Of Children With Winter Wonderland Events And Aims To Break Guinness World Record In Los Angeles With WWE Superstar The Miz & WWE Diva Eve
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