Mattel 12 Days of Play began in 2010 as a way for Mattel employees to give back to the communities in which we live, work and play. In lieu of holiday parties, departments across the Mattel organization held volunteer events to bring fun, play, joy and toys to children during the holidays. Today, Mattel employees, volunteers, partners and brand teams such as Barbie ®, Hot Wheels ®, Fisher-Price ®, Thomas & Friends ® and American Girl ® will come together with local schools, community organizations, children’s hospitals and other charities to create a series of memorable moments for underserved children.
Mattel 12 Days of Play is part of the work of Mattel’s social impact work and the Mattel Children’s Foundation, which work to break down the barriers of play for more than five million children in need each year. Understanding the barriers to play allows Mattel to maximize its social impact, focusing on the areas with the greatest potential reach. Through its own extensive research, the four most significant barriers to play were identified and the company’s social impact efforts are now built around these four core areas: time to play; place to play; tools to play and advocacy for play.
The full schedule of Los Angeles area Winter Wonderland events includes:
December 3: 112th Street Elementary in the Watts neighborhoodDecember 4: Washington Elementary in Hawthorne, Calif. December 5: Grape Street Elementary in the Watts neighborhood December 6: Jefferson Elementary in Lennox, Calif. December 10: 10th Street Elementary in Downtown Los Angeles December 12: Figueroa Elementary in the Watts neighborhood, with Mayor Villaraigosa December 13: Mattel Headquarters, El Segundo, Calif. for the Guinness World Record Challenge with WWE Superstar The Miz & WWE Diva Eve About The Mattel Children’s Foundation Established in 1978, The Mattel Children's Foundation’s vision is making a meaningful difference, one child at a time. The Foundation provides cash grants through domestic and international grant making programs, as well as international scholarships to children of employees, matching gifts and volunteer grants for Mattel employees. The Foundation also continues its tradition of partnering with exemplary nonprofit partners, such as Special Olympics, Save the Children, the Mattel Children's Hospital UCLA, the Children's Hospital Association (CHA), Playworks and the Make-A-Wish Foundation. The Mattel Children's Foundation is funded exclusively by cash donations from Mattel, Inc.