This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Microsoft's Biggest Mistake

That sounds outlandish. I'll get ripped for even suggesting it. I will be called an idiot for the insinuation that Microsoft can link Xbox the gaming suite to Xbox the streaming entertainment player to Xbox the productivity center.

That's often our first reaction in this society. To brand seemingly incongruent ideas -- things we have never conceived of before -- as dumb ideas, as inane. We teach our kids to color between the lines. To blindly respect authority. Don't do as I do just do as I say. That provides an almost certain route to a much less creative life than one might otherwise enjoy.

This limiting sentiment should not prevail in tech. Guys like Ballmer need to think like sci-fi authors and Hollywood producers. Let your imagine run wild, pull it back to reality, let it go again and make sense of that vision nobody else sees.

If you told most people 10, 15, 20 years ago that we would listen to music the way we do, pay for coffee on our mobile phones and spend hours a day sharing anything and everything on Twitter and Facebook (FB) one day, you would have met more than a pair of rolling eyes.

Microsoft should be hard at work in small, secret teams right now. These visionaries should be spending every minute of every day thinking of how they can make the logical connection -- from logistics, user experience, utilitarian and marketing standpoints -- between xBox as the gaming, entertainment and productivity ecosystem.

It should be a device that extends across activities and environments.

Yes, that should be the strategy going forward. And, you're correct, Steve Ballmer is absolutely not the guy to lead such a big, bold revolution.

--Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
MSFT $49.87 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs