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Hasbro, Inc. Helps Toys For Tots Deliver Holiday Joy To Children Affected By Superstorm Sandy

Today, a cargo plane filled with thousands of toys and games donated by branded play company, Hasbro, Inc. (NASDAQ: HAS) was unloaded to help the Marine Toys for Tots Foundation assist children still living with destruction from Superstorm Sandy. The donation made by Hasbro included over 36,000 toys and games valued at approximately $450,000 to help Toys for Tots deliver holiday joy to families in communities hardest hit by the storm.

"Play can help a child gain some sense of normalcy during times of upheaval," said Karen Davis, vice president community relations, Hasbro, Inc. "We hope this donation to our longtime partner, Toys for Tots, will help the children impacted by Sandy find some joy this holiday season.”

Many of this season’s hottest toys and games, such as MONOPOLY MILLIONAIRE, BOP IT SMASH, LITTLEST PET SHOP SING-A-SONG KITTY pet and SCRABBLE CATCH PHRASE, were flown into New Jersey by the famous Blue Angels on their C-130 aircraft, affectionately nicknamed “Fat Albert.” The Blue Angels arrived at Joint Base McGuire-Dix-Lakehurst after picking up an aircraft full of toys and games in Atlanta, Ga., and Washington D.C. Additional toys and games were also trucked in to meet the plane to deliver a message of hope and happiness to deserving children.

Toys for Tots Marine Ambassadors from areas in New York and New Jersey most impacted by the storm were on hand to accept the product and take them back to their communities for distribution to families before the holidays.

Volunteers, including a small group of employees from Hasbro’s Pawtucket, RI global headquarters, formed a human chain that unloaded the toys and games and loaded them into waiting Toys for Tots trucks.

This donation brings Hasbro’s support to well over $500,000 for Superstorm Sandy, as the Company also donated over $100,000 directly to the American Red Cross, World Vision, Feeding America and ServeRI to support their relief efforts. Additionally, a donation of over 10,000 games was made immediately after the storm to help displaced families staying in shelters along the east coast.

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