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FLW, Rapala Renew Sponsorship Agreement Through 2013

MINNEAPOLIS, Dec. 3, 2012 /PRNewswire/ -- FLW, the industry's premier tournament fishing organization, announced today a sponsorship renewal with Rapala USA through the 2013 season. Rapala offers anglers high-quality lures, line and hooks along with outdoor tools and accessories. Financial terms of the deal were not released.

Through the agreement, Rapala and sub-brands Sufix and Trigger X will receive exposure across several of FLW's platforms, including its tournaments and Expos, multiple websites and FLW Bass Fishing magazine.

Rapala's legendary pro staff includes FLW Tour pros Terry Bolton, Dave Lefebre and 2012 Forrest Wood Cup champion Jacob Wheeler.

Since 1936, Rapala has been the world's favorite fishing lure. Rapala lures have accounted for more world-record catches than any other lure. More than 20 million lures are produced and sold in more than 140 countries around the world every year by Rapala.


FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 231 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit or and look for FLW on Twitter, Facebook, Pinterest and YouTube.


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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