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Pocono Raceway Upgrades To VoIP Technology To Enhance Communications

With a sophisticated, state-of-the-art racing surface, a green initiative that ranks it as the most environmentally conscious in NASCAR and the sports world, and an enviable location 90 miles from New York and Philadelphia, Pocono International Raceway, Inc. recently added another milestone – a cutting-edge communications system to benefit employees, staff, race teams, media and fans.

Partnering with long-time telecommunications provider Frontier Communications [NASDAQ: FTR], Pocono Raceway enlisted the expertise of Frontier’s engineering and operations teams to design a telecommunications system that would accommodate current and future growth and also help attract other entertainment opportunities. Because of the unique design of the three-turn facility, however, Frontier had to create a system that would fully integrate different locations and end users and support their various communications requirements. Frontier’s solution was a Mitel 3300 VoIP system, allowing increased capacity up to 1,400 users.

“We’ve made many enhancements to our facility over the years and the new communications system is another step in our plan to become a year-round entertainment venue,” said Brandon Igdalsky, President and CEO, Pocono Raceway. “Communications are the life-blood of any business and we are excited to have Frontier Communications, an industry leader, as a partner in this exciting endeavor.”

The versatility of the new VoIP system allows it to support growth without requiring a completely revamped platform. “We appreciated what Pocono Raceway needs now as well as what it might need in the future to address communications for concerts, trade shows and other entertainment and raceway events,” said Michael Morton, General Manager, Frontier Communications. “The Mitel solution integrates rich telephony features with advanced applications that are accessible via desktop devices and managed over a web-based embedded system. The system is highly scalable, so it can grow as Pocono Raceway grows. It’s an efficient and cost-effective system since ‘moves, adds and changes’ are completed over the web, a huge benefit to the raceway.”

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