TelevisionThe new television campaign weaves together examples of Lincoln's past with those highlighting present design innovation. The spots evoke what has historically made Lincoln stand apart in the luxury category, while using the new MKZ as the face of the reinvented brand. There are a number of quick-cutting, artfully composed images that continue to add visual interest over multiple viewings.New Digital CommunicationsA redesign of Lincoln.com, LincolnNow.com, and a brand-new app for Lincoln, Experience Lincoln, will become the portals through which a new generation can experience the grace and elegance of Lincoln's legacy and its link to the excitement of the all-new MKZ. Through Parallax layering, an elegant display will have continual running video, dynamic movement, and full-screen video and photos that allow one to experience the vehicle in an immersive way.
Lincoln Announces Its New 2013 Campaign: Introducing The Lincoln Motor Company
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