Lincoln Announces Its New 2013 Campaign: Introducing The Lincoln Motor Company

TelevisionThe new television campaign weaves together examples of Lincoln's past with those highlighting present design innovation. The spots evoke what has historically made Lincoln stand apart in the luxury category, while using the new MKZ as the face of the reinvented brand. There are a number of quick-cutting, artfully composed images that continue to add visual interest over multiple viewings.

New Digital CommunicationsA redesign of Lincoln.com, LincolnNow.com, and a brand-new app for Lincoln, Experience Lincoln, will become the portals through which a new generation can experience the grace and elegance of Lincoln's legacy and its link to the excitement of the all-new MKZ. Through Parallax layering, an elegant display will have continual running video, dynamic movement, and full-screen video and photos that allow one to experience the vehicle in an immersive way.

New CatalogsThe new catalogs feature contemporary, lush photography of the all-new MKZ. But a unique element has been added to provide a richer and more immersive experience. Using the new Lincoln app on a mobile device focused on the image (rather than a code or tag), the user can access iconic past Lincoln ads reimagined in a fresh new way, and even scroll back and forth between the two.  

Introducing the Lincoln Motor Company is the first Lincoln campaign developed by HudsonRouge, the new WPP-owned Lincoln agency based in New York. All of the new creative work is intended to be an example of the fresh, new and surprising direction of Lincoln by embracing its iconic heritage with a new and exciting future.

Go to http://lincoln.wieck.com/videos?query=lincolncreative and http://lincoln.wieck.com/photos?query=lincolncreative for videos and visuals.

About Lincoln Lincoln is the luxury automotive brand of Ford Motor Company (NYSE: F), committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln will introduce four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com.

Lincoln Social Media Platforms: www.lincolnnow.tumblr.com www.facebook.com/lincoln www.youtube.com/lincolnFollow us on Instagram @LincolnNow

SOURCE Ford Motor Company

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