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MTV Latin America, Population Media Center And The United Nations Population Fund Launch Multiplatform Campaign SexySex To Empower Young People On Sexual Health And Violence Prevention

Viacom International Media Networks The Americas, a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates the company's portfolio of entertainment brands which include MTV, Nickelodeon, Comedy Central, VH1, and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Musica0020y Mas in the US, which targets a broad US Hispanic audience, and MTV Networks International's programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company's emerging multiplatform businesses include RED Viacom with 20 Music, Kids & Family, Tweens, Gamers and Entertainment websites as well as the high definition offer with MTV Live HD, NickelodeonHD and VH1HD throughout Latin America. VIMN The Americas also serves the growing number of digitally connected consumers via its websites: mtvla.com , mundonick.com , comedycentral.la , comedycentral.com.br , vh1la.com , vh1brasil.com.br tr3s.com mtv.ca and nickcanada.com as well as through its broadband and community sites: mtvrevolution.com , mundonick.com/nickturbo , mtvmusica.com , neopets.com and mtvdemo.com .



Population Media Center uses entertainment media to change cultural attitudes and individual behavior with regard to health and social issues. To achieve this, PMC uses long-running serialized melodramas written and produced in participating countries by local people in local languages. Characters are created that gradually evolve into positive role models for the audience. The emotional bonds that the audience forms with the characters and stories help inspire audiences to make positive changes in their lives. PMC's serial dramas have addressed issues such as: the use of family planning, reproductive health, avoidance of AIDS, elevation of women's status, protection of children, and related social and health goals, depending upon the relevance of each to the policies of the country in which PMC is working.   PMC has now worked in 27 countries. Scientific research has shown that PMC's programs lead to population-wide behavior change.



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