The first is The Lincoln Host and 24/7 Concierge Service, now available at Lincoln.com. This delightful brand experience and discovery, not available from other competitors, provides the opportunity to speak with, and have assigned, a personal concierge to guide an interested client through the entire shopping process. The personal concierge stays with the client through ownership, creating a customized relationship. The second is Lincoln Date Night, a celebration offered to those down the path to ownership of a new Lincoln. It will provide the opportunity to spend a weekend with a new vehicle and take that special someone for a night on the town courtesy of the brand.Going to the Big Game in a Big WayIn one example of how the brand intends to break through, Farley announced that for the first time in the brand's history, Lincoln will advertise during the broadcast of the upcoming Super Bowl, and will do it in an unprecedented way. Lincoln has asked comedian Jimmy Fallon to lead the first-ever Super Bowl commercial written entirely by social media, with consumers participating through Twitter. Consumers will provide their best 140 character thoughts to a script, and Fallon will then lead the curation of the best contributions that will create the ad to run during the broadcast of the big game.
Lincoln Forges Dynamic New Path With The Introduction Of "The Lincoln Motor Company" And All-New MKZ Luxury Vehicle
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