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Lincoln Forges Dynamic New Path With The Introduction Of "The Lincoln Motor Company" And All-New MKZ Luxury Vehicle

The first is The Lincoln Host and 24/7 Concierge Service, now available at This delightful brand experience and discovery, not available from other competitors, provides the opportunity to speak with, and have assigned, a personal concierge to guide an interested client through the entire shopping process. The personal concierge stays with the client through ownership, creating a customized relationship. The second is Lincoln Date Night, a celebration offered to those down the path to ownership of a new Lincoln. It will provide the opportunity to spend a weekend with a new vehicle and take that special someone for a night on the town courtesy of the brand.

Going to the Big Game in a Big WayIn one example of how the brand intends to break through, Farley announced that for the first time in the brand's history, Lincoln will advertise during the broadcast of the upcoming Super Bowl, and will do it in an unprecedented way. Lincoln has asked comedian Jimmy Fallon to lead the first-ever Super Bowl commercial written entirely by social media, with consumers participating through Twitter. Consumers will provide their best 140 character thoughts to a script, and Fallon will then lead the curation of the best contributions that will create the ad to run during the broadcast of the big game.

As another highlight, all-time NFL rushing leader and three-time Super Bowl champion Emmitt Smith joined Farley for the MKZ launch and has signed on as a brand ambassador to help Lincoln continue to put MKZ in the spotlight at the game in New Orleans.

"It's an honor to join Lincoln Motor Company on its comeback journey and I'm excited that the MKZ will star in Lincoln's first-ever Super Bowl commercial," said Smith. "Enlisting the help of consumers to develop the spot is extremely clever. Throughout my career, I've been driven by the support of the fans and now they'll have the chance to do the same for Lincoln."

In celebration of the introduction of the Lincoln Motor Company and the new MKZ, a collection of new Lincoln vehicles was on display at Lincoln Center Plaza ending with a stunning sound and light projection show onto Avery Fisher Hall in the evening.

About Lincoln Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln will introduce four all-new vehicles in the next four years. For more information about Lincoln, please visit or Follow us on Facebook at

SOURCE Ford Motor Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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