Valpak Signs Eight New Franchise Agreements Bringing Total To 16 Franchises Sold In 2012
LARGO, Fla., Dec. 3, 2012 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today the signing of eight new franchise agreements for territories including Greensboro, N.C.; Fargo, N.D.; Akron, Ohio; Southern Utah; Sacramento, Calif.; Seattle ( Kitsap County), Wash.; Columbia, S.C.; Daytona Beach, Fla. and Madison, Wis. Markets including Greensboro, Fargo and Akron are new territories for Valpak and residents in these areas will receive the Blue Envelope ® for the very first time. These developments are part of an aggressive growth plan for the brand to increase its presence throughout North America.
"Valpak's unique business model, coupled with significant investment in emerging technologies creating a suite of compelling digital and direct mail advertising products, has resulted in a surge in interest from prospective franchisees," said Todd Leiser, Valpak's director of franchise sales. "We're particularly proud to have re-opened the Greater Toronto area and plan to expand our presence in Canada next year."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 170 cities in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the new Passbook, Valpak Deals ®, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
While the exclusive rights to these eight territories have been awarded, Valpak continues to grow and seek qualified franchisees for additional territories, including New Orleans, La.; Syracuse, N.Y.; Chattanooga, Tenn.; Macon, Ga. and Canada. Ideal candidates should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.Valpak also supports returning military veterans by waiving start-up fees, and making it easier for them to go into business for themselves. Valpak's offering is part of "Operation Enduring Opportunity," a program developed by the International Franchise Association (IFA) with the goal to hire and recruit 75,000 veterans as franchise business owners by 2014.
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