This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Peeq Media Names Steven Babat Chief Executive Officer

NEW YORK, Dec. 3, 2012 /PRNewswire/ -- Peeq Media, a leading provider of highly specialized digital and print production services to agencies, retailers and corporations, today announced the appointment of Steven Babat as Chief Executive Officer. Babat succeeds Arthur Hershaft, who has served as interim CEO over the past year. Hershaft will remain involved with the company in his capacity as non-executive Chairman of the Board, and will work closely with Babat.

"The Board of Directors and I are very pleased to welcome Steven Babat as the new CEO of Peeq Media," said Hershaft. "Steven is an experienced leader who has both the vision and technology expertise to continue building our reputation as the preferred marketing partner for Fortune 500 customers seeking to leverage new technology solutions to build their brands. Moreover, Steven is a great cultural fit for Peeq Media who appreciates the progress we have made and understands the great opportunity that lies ahead to grow our business and provide value-added services to clients."

Babat is a seasoned print and production industry executive with deep experience using technology to solve customer problems. He joins Peeq Media from Sandy Alexander, a leading commercial printing company with offset and digital print operations and information management services, where he was Chief Operations Officer. During his tenure, Babat planned and managed the transformation of the business, including extending the product offering, upgrading the efficiency of operations through improved processes and systems, and streamlining the organization. This provided significant improvements in overall financial performance.

Previously, Babat held the position of Vice President, Information Technology-Retail Information Services at Avery Dennison, where he was charged with enhancing the IT structure to improve operational efficiency following a major acquisition for a $1.7 billion division of the company. He also led the company's global IT organization of more than 300 people. Prior to Avery Dennison, Babat served as Chief Information Officer of Paxar Corporation, a $1 billion leader in identification solutions, including bar coding and RFID tags, for the retail and apparel industry.

"Peeq Media is a real leader in delivering advanced technology solutions to increasingly sophisticated and forward-thinking customers, and I am excited to have the opportunity to lead the company forward," said Babat. "Innovation is exploding in this industry, and we believe Peeq Media is perfectly positioned to help customers deploy and manage these new solutions to strengthen their brands and maximize the value of their marketing programs."

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,232.34 +163.47 0.96%
S&P 500 2,001.75 +29.01 1.47%
NASDAQ 4,619.0820 +71.2480 1.57%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs