GREENWOOD VILLAGE, Colo., Dec. 3, 2012 /PRNewswire/ -- Just when guests didn't think Jim Day could get any better, Red Robin is upping the ante — and the fun! Tomorrow, Dec. 4, Jim Day makes a comeback, and Red Robin will offer a free Sweet Jim Beam® Bacon Swiss Burger to any guest named Jim, Jimmy, James, Jamie or any other related moniker at participating restaurants nationwide. And since most roads eventually lead to Red Robin, the Gourmet Burger Expert will offer one of these same sweet burgers to anyone who lives on Jim Street or on any street that includes a variation of Jim in the street name.*
"On Jim Day last year, we served nearly 25,000 free Sweet Jim Beam Bacon Swiss Burgers to guests lucky enough to share the most popular first name in the U.S.," said Denny Marie Post, senior vice president and chief marketing officer of Red Robin. "We got tons of great feedback so we're doing it again, even bigger. This year we've included a new way to qualify. If you aren't a Jim, James or Jamie but you do live on James Street, you're in!"
For a second year in a row, Red Robin has teamed up with one of the most famous Jims for this limited-time burger – Jim Beam ®, the best-selling bourbon brand in the world – and its iconic burger is coming home for the holidays at Red Robin this season. Topped with hardwood-smoked bacon, caramelized bourbon onions, melted Swiss cheese and slathered in a sweet Jim Beam® bourbon glaze, this delicious burger is stacked on a garlic-butter toasted brioche bun and sure to warm every hungry guest this season.Guests hungry for the Jim Day burger offer will need to verify their "Jim" status with a photo I.D. and/or proof of address in order to indulge in the Sweet Jim Beam® Bacon Swiss Burger's perfect combination of sweet and savory flavors for free.*