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Taomee Announces Promotions Of Two Senior Executives

SHANGHAI, Dec. 3, 2012 /PRNewswire/ -- Taomee Holdings Limited ("Taomee" or the "Company") (NYSE: TAOM), a leading children's entertainment and media company in China, today announced two senior management promotions.

Mr. Roc Yunpeng Cheng, chief operating officer ("COO") of Taomee, has been promoted to his new role as President of the Company. Mr. Roc Cheng will assume greater responsibility of the daily operating business for Taomee and will report to Mr. Benson Haibing Wang, chief executive officer ("CEO") of the Company. The Company also approved the appointment and promotion of Mr. Frank Chenghua Zhu as Executive Vice President of the Company, who will be responsible for the company's branded entertainment business. The two promotions will be effective as of Monday, December 3, 2012.

"On behalf of the entire Taomee team, I would like to congratulate Roc and Frank for their well-deserved promotions and dedication to the Company," commented Mr. Benson Wang, co-founder and CEO of Taomee. "As we continue to expand our core character and brand exposure on cross-media platforms, we believe that Roc's strong understanding of children's online virtual world will continue to prove invaluable to the Company as we aim to deepen our relationships with children and their parents.  In addition, Frank's experience in brand management and licensing operations will continue to be a significant contributor to our brand expansion offline.  We believe that their proven expertise will continue to advance the Company's strategic goals as we remain dedicated to delivering exceptional entertainment options to children and families in China and across Asia."

About Taomee Holdings Limited

Taomee Holdings Limited is a leading children's entertainment and media company in China. Founded in 2007, Taomee is a pioneer in developing animated franchises for children in Greater China that are trusted, fun and educational. The Company's Mole's World and Seer franchises and characters have reached millions of children and families originally through virtual worlds, but increasingly offline through the Company's expansion into books, monthly print magazines, mobile applications, animated television series and movies. Driven by its child-centric culture and cross-media platform, Taomee is committed to delivering exceptional entertainment to children and families in China and across Asia.  For more information, please visit:

Safe Harbor Statements

This press release contains statements that may constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Among other things, the management's quotations and outlook information contain forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Potential risks and uncertainties include, but are not limited to: the Company's business strategies and initiatives as well as business plans; future business development, results of operations and financial condition; expected changes in revenues and certain cost or expense items; expectations with respect to increased revenue growth and the Company's ability to sustain profitability; the Company's services and products under development or planning; the Company's ability to attract users and further enhance the Company's brand recognition; and trends and competition in the children's entertainment and media market and industry, including those for online entertainment. Further information regarding these and other risks is included in Taomee's filings with the U.S. Securities and Exchange Commission, including its registration statement on its final prospectus dated June 10, 2011 and its annual report on Form 20-F dated April 18, 2012. All information provided in this press release is as of the date of the press release, and the Company undertakes no obligation to update any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as required under applicable law. Although the Company believes that the expectations expressed in these forward looking statements are reasonable, the Company cannot assure you that their expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.

For more information, please contact:

Taomee Holdings Limited Na YouIR ManagerTaomee Holdings Limited+86-21-61280056-8578

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