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Barnes & Noble Invites Children Of All Ages To Take A Ride On The Polar Express At A Magical Holiday Event

Barnes & Noble, Inc. ( NYSE: BKS), the leading retailer of content, digital media and educational products, announced today Barnes & Noble stores across the country are ringing in the joy of the holiday season with an old-fashioned Storytime event centered around author Chris Van Allsburg’s beloved tale, The Polar Express, on Friday, December 7, at 7 p.m.

Children of all ages are invited to don their pajamas and “wind their way to the North Pole” through a reading of the holiday classic. Booksellers will add to the festivities this year by showcasing The Polar Express in HD brilliance on the spectacular displays of the new NOOK® HD and NOOK® HD+. Van Allsburg’s lush illustrations dazzle on the device’s high definition screens. Cookies, hot cocoa, crafts and other activities will round out the festivities.

“This event has become an annual tradition for us,” says Sarah DiFrancesco, Barnes & Noble’s Director of Business Development. “Families come year after year, many dressed in their holiday pajamas. The Polar Express gets everyone in the holiday spirit and children will love The Polar Express NOOK Book because they can experience the story in many different ways. They can read it on their own, have a parent read it to them, or listen to actor Liam Neeson read it to them by selecting the Read To Me™ feature.”

The Polar Express Storytime event is free and open to the public. For further details, contact any Barnes & Noble store, or visit our Store Locator ( http://store-locator.barnesandnoble.com).

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 689 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com ( www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store™ ( www.nook.com), while Barnes & Noble College Booksellers, LLC operates 674 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

Copyright Business Wire 2010

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