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Dec. 3, 2012 /PRNewswire/ -- In a world where the average person makes more than 200 food-related decisions each day –
of which they are only aware of about 15 [i] – people need more than knowledge to lose weight and learn to keep it off. Today, Weight Watchers International, Inc. (NYSE: WTW) launches
Weight Watchers 360° - the weight-loss program built for human nature and that builds on tracking
PointsPlus® values and is designed to help make healthy choices second nature.
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With the launch of
PointsPlus ® in late 2010, Weight Watchers took a critical step in delivering a program that nudges members toward more satisfying and nutrient dense foods. And research shows that with Weight Watchers meetings and eTools, people can lose
five times more weight than those who try to lose weight on their own[ii]. Now,
Weight Watchers 360° offers a breakthrough approach with the
PointsPlus ® plan as its foundation plus new curriculum and tools to help members manage their food environment and establish daily routines that can become long-term healthy habits.
"In 2013, Weight Watchers will celebrate our 50
th anniversary and as we embarked on that milestone we reflected on how different the world is now than it was in 1963," said
David Kirchhoff, President and CEO, Weight Watchers International. "We have learned so much over these 50 years and
Weight Watchers 360° brings all of that learning and experience together to create a program that is perfectly designed for the world we live in today."
A Fresh Perspective
"Emerging science on hedonic hunger inspired us to rethink our approach, because tempting food has never been more available than it is today," said
Karen Miller-Kovach, Chief Scientific Officer, Weight Watchers International. "Functional magnetic resonance imaging (fMRI) allows us to see how the mere thought or sight of tempting foods, high in fat and sugar, light up reward centers in the brain. In other words, it's human nature for you to eat a healthy and satisfying meal, but then not be able to resist that piece of chocolate cake."
"It's literally wired into our brains to eat delicious foods when they're in front of us," said Kirchhoff. "And with food cues all around us, we need to learn how to clean up the places where we live and work, plan for the situations where we have little control, and establish routines that help make the healthy choice the automatic choice."