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RealD And Bulgaria’s Largest Exhibitor Kino Arena Announce Exclusive 3D Technology Agreement

About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Moscow, Russia; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.

About Kino Arena

Kino Arena, a part of the privately owned holding structure Alexandra Group established in 1995, is the largest cinema exhibitor in Bulgaria. Kino Arena is the first Bulgarian cinema operator to introduce the digital cinema format in 2006 making use of its capabilities for performing quality digital movies, alternative content and live satellite transmissions. Consistently, in 2008 the exhibitor is the first to present the 3D Digital technology in Bulgaria.

With the availability of “VIP” and “Premium” auditoriums and the introduction of the RealD 3D technology, Kino Arena has continued to strive for competitive diversification, further consolidating its position as the leading innovative cinema chain in Bulgaria. For more information please visit our website at www.kinoarena.com.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the Kino Arena circuit and the adoption of 3D cinema technology in Europe. These statements are based on RealD’s current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

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