Jim Cramer's Best Blogs
Dec 01, 2012 | 02:14 PM EST
J.C. Penney's Blip Posted at 3:35 p.m. EDT on Wednesday, Nov. 28 How important is IZOD to J.C. Penney (JCP - Get Report)? From the looks of today's action -- when I simply reiterated this morning what PVH (PVH - Get Report) CEO Manny Chirico said last night, that its IZOD brand is selling well at J.C. Penney -- it seems very important. But as is often the case, the way to play IZOD is with PVH. IZOD is one of the legacy brands that have gone from being a negative when it comes to growth -- not cash flow, as it is always bountiful-- to being a positive. You have 7% growth in legacy now vs. losses, and some of that is because of the push by J.C. Penney to feature IZOD as one of its key brands. The reason I say that you should play IZOD with PVH is simple: I don't know what J.C. Penney's making on IZOD, but I do know that PVH is being paid its price no matter what. For all I know, J.C. Penney's giving the stuff away.
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