To further encourage awareness, Reed and various other celebrities will film dedicated public service announcements. The content will be featured throughout multi-media programming on targeted lifestyle media outlets during the campaign.
About CIROC Ultra Premium Vodka
CIROC Ultra Premium Vodka is made using fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in September 2003. In
, DIAGEO - the world's largest spirits, wine and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched two new flavors - CIROC RED BERRY and CIROC COCONUT - in
and introduced CIROC PEACH regionally in
, nationally in
. All three are also made with vodka distilled from fine French grapes, and infused with natural coconut, wild berry, peach and other tropical/fruit flavors. In
Market Watch Leaders recognized CIROC as 'Spirits Brand of the Year' for its outstanding performance and unprecedented growth during the 2010 fiscal year. © 2012 Imported from
or follow them on Twitter: @CIROC
) published by Hearst Magazines, is the most-honored monthly magazine in America. Over the past 15 years, it has won a total of 16 National Magazine Awards. Its Web site and e-reader applications have been similarly honored-
won the first-ever National Magazine Award for iPad applications. In addition to its U.S. flagship, Esquire publishes 25 editions around the world. Follow
on Twitter at @Esquiremag.
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