NAPERVILLE, Ill., Nov. 30, 2012 /PRNewswire/ -- OfficeMax ® Incorporated (NYSE:OMX), a leader in office supplies, technology and services and the nation's 12 th largest retailer online 1, was ranked the #1 top performing website for speed of online transactions among U.S. online electronics retailers during the busiest shopping week of the year by Keynote ®, the global leader in Internet and mobile cloud testing & monitoring.
For the shopping week ending November 25, 2012, which included Thanksgiving and Black Friday, OfficeMax.com was ranked #1 on the Keynote Online Retail Web Transaction Performance Index – Electronics2. The index measures the speed of going to a selected retail electronics site to search for an item, adding it to the shopping cart, and proceeding to check out without logging on to an account.
"At OfficeMax, our goal is to build deeper relationships with our customers that drive long-term brand loyalty," said Jim Barr, OfficeMax executive vice president and chief digital officer. "Delivering an excellent online shopping experience for our customers is absolutely essential to building those relationships. So, we're very pleased to receive Keynote's validation of our site performance."
"The Keynote ranking further substantiates what we've been observing and hearing from our customers – that our ongoing site improvements have led to a more intuitive, faster and more enjoyable online shopping experience," added Randy Burdick, OfficeMax executive vice president and chief information officer.The top performance ranking is the result of ongoing website and search engine upgrades that OfficeMax.com started rolling out earlier this year to help customers shop faster, with more accurate search and recommendation results for a more convenient online shopping experience. Since the upgrades, OfficeMax.com has experienced increases in both conversion rate and customer satisfaction around site navigation, which has allowed customers to view more products with fewer searches, validating that consumers are finding the products they want with less effort.