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Celebrity Chef Chuck Hughes Is Breaking Food Rules

TORONTO, Nov. 30, 2012 /CNW/ - They say that you're not supposed to play with your food but celebrity chef Chuck Hughes begs to differ. Chuck was in Toronto breaking this and other conventional "food rules" with local kids as part of his work with the Hellmann's ® Real Food Grant Program. The Applegrove Community Complex was awarded a $7,000 Hellmann's Real Food Grant to help fund its after school program. The program helps kids connect to food through hands-on cooking lessons, trips to the market and education.

"It's really amazing how easy it is to get kids excited about real food when you let them get involved and try new things," says Chuck Hughes, celebrity chef and longtime champion of Hellmann's Real Food Movement. "We see how passionate kids can get about food through the programs we fund with Hellmann's Real Food Grants and the result is really powerful. They want to eat it, they get excited about it - it changes their whole perspective on eating."

Applegrove Community Complex offers weekly cooking classes and educational activities several times a week. Over 30 kids attend the after school activities where they develop a positive relationship with real food and encourage Canadian children to create a lasting connection to the food that they eat everyday.

"The skills that Applegrove teaches kids, allows them to develop a love and understanding of real, fresh, food and this is what the Real Food Movement is all about," said Stephanie Cox, Senior Brand Manager for Hellmann's Canada. "We continue to see the magic that comes from engaging kids in cooking through programs like Applegrove."

Backed by Research The Hellmann's brand has supported 69 projects across the country with over $310,000 in funding since 2010. Through the Real Food Movement, the brand has seen that kids who get their hands on real food early in life, end up loving it.

Moreover, a recent study for the Hellmann's brand revealed that food education has an impact on the relationship that kids have with their food. The survey showed that almost a third (31%) of Canadian children are throwing out their lunches but students who receive food education are 67% less likely to do so.

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