November 30, 2012
"It may be difficult for people in
the United States
to believe this but in
, there are millions of people who have never heard of breast cancer," states Noelene Kotschan, founder and CEO of PinkDrive.
Kotschan has travelled internationally as a speaker on breast cancer education and awareness strategies and how these can flourish as a support to state-funded health programmes in low-resource settings.
She is now
calling for donations
via their website to expand the work that PinkDrive is doing in
PinkDrive is a charity partner to Bidvest, official sponsors of the Nedbank Golf Challenge which ends Sunday 2 December. Through their sponsorship they aim to raise awareness of the organisation, which educates and screens thousands of patients for breast cancer in
They hope to raise
1 million Rand
(Zar) over the upcoming weekend and have already received a substantial corporate donation from a roads company, the Bakwena N1/N4. It is hoped that more corporate donations will be offered. PinkDrive have pledged to use the funds raised to service the local province, which is not currently part of the territories that they reach.
There are stigmas and mistruths around breast cancer in
, which allow the disease to propagate unattended in women who could otherwise receive treatment. Besides this, there is a blanket of ignorance surrounding the disease; it appears that women, and men, simply do not know about this silent killer.
PinkDrive intends to correct this through their educational strategies that include vehicles that traverse the country carrying health care workers who inform and educate at schools, in communities and near hospitals and clinics. While the workers educate, they also provide clinical examinations to the scores of women who wait in long queues.