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TheStreet Open House

Ford Expects November To Be Its Best Hybrid Sales Month Ever; Electrified Vehicle Sales Increase Fivefold To 11 Percent

DEARBORN, Mich., Nov. 30, 2012 /PRNewswire/ --

  • Ford projects November as its best hybrid sales month ever exceeding 6,000 units, up from previous record of 5,353 units sold in July 2009
  • Ford expects to achieve all-time-high 11 percent share of electrified vehicle market – an increase of more than fivefold this year alone driven by C-MAX Hybrid and C-MAX Energi plug-in hybrid sales of 4,400 units projected for November
  • All-new Fusion Hybrid is turning in just four days; year-to-date 27 percent of Fusion retail orders are for hybrid model
  • Sixty-five percent of C-MAX Hybrid buyers are new to Ford; Toyota Prius is No. 1 competitive trade-in model followed by Honda CR-V

Ford projects November will be its best hybrid sales month ever with more than 6,000 units sold. Ford is expected to capture an all-time-high 11 percent share of the electrified vehicle market – an increase of more than fivefold this year alone. November marks the first full month the all-new C-MAX Hybrid, all-new C-MAX Energi plug-in hybrid and all-new Fusion Hybrid are available on dealer lots.

This record beats the previous record of 5,353 sales, which was achieved by Ford in July 2009 – the same month the Car Allowance Rebate System was in effect.

The new electrified vehicles are helping Ford beat Toyota in fuel economy in every segment where both compete. Customers are increasingly taking notice and adding Ford to their lists, with more than 97 percent of shoppers prioritizing fuel economy.

"Our electrified vehicles are a great symbol of how Ford is delivering leading fuel economy across our lineup – something that's driving more and more customers to switch to us from Toyota and others," says C.J. O'Donnell, marketing manager for Ford Electrified Vehicles. "We're providing our customers the power to choose from a suite of electric vehicles that offer leading fuel economy, performance and technology – at a perfect time when nearly all customers are prioritizing fuel economy and more than 60 percent are considering hybrids."

The Fusion was recognized for its green efforts at the 2012 L.A. Auto Show, where it was named Green Car Journal's 2013 Green Car of the Year ®. "The 2013 Ford Fusion leads the way toward a new generation of advanced vehicles with its diverse portfolio of clean and efficient power choices, along with its suite of advanced electronics, desirability, and buyer accessibility," according to the official press release.

The all-new C-MAX hybrid vehicles – Ford's first hybrid-only nameplate that includes C-MAX Hybrid and C-MAX Energi plug-in hybrid – should help Ford achieve this record with a projected 4,400 sales in November.

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