The company, which also operates Fry's, Food 4 Less and Ralphs, has been working to improve the shopping experience and build customer loyalty as it fends off competition from specialty grocers such as Whole Foods and big-box retailers such as Target, as well as dollar stores and drugstore chains.As shopping habits change, the Cincinnati-based company has also been experimenting with new formats such as its larger "Marketplace" stores that have a bigger footprint and sell general merchandise in addition to groceries. It has also opened about a dozen smaller "Ruler" stores that focus primarily on cheaper, private-label products.
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