PARK RIDGE, N.J., Nov. 29, 2012 /PRNewswire/ -- In a continued focus on technology, the Hertz Corporation (NYSE: HTZ) announced today it has re-launched the Company's car rental and car sharing websites, to enable all Hertz.com and HertzOnDemand.com users to have a consistent brand and rich user experience regardless of whether they access a site through their personal computer, mobile phone or tablet. As customers increasingly visit Hertz websites while traveling or on-the-go, the importance of a streamlined experience that is responsive to the type of device being used has grown. Hertz is excited to be the first in the rental car and travel industries to implement responsive design technology.
"Hertz is far ahead of the competition in our quest to provide the most streamlined experience for the variety of devices customers use to rent vehicles," commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora. "We've proactively implemented responsive design technology to create a user-friendly experience no matter how customers access Hertz, whether on a PC, touch-screen mobile device, or tablet. In addition, the new technology makes it easy for customers to interact with Hertz while significantly improving our ability to replicate optimal processes, content presentation and design for new booking platforms."
Switching Hertz's online experience to responsive design technology enables Hertz's in-house ecommerce team to build and make changes once for multiple devices and platforms. Every device will have the same Hertz functionality while the content will be presented in an environment best suited for the end-users device. The responsive design technology enables Hertz to streamline its mobile strategies and build a foundation to bridge the gap between the desktop and mobile experience. Hertz is also breaking through when it comes to innovation, implementing this overhaul in just three months — typically, this type of project is projected to take at least six months.