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TheStreet Open House

Finish Line Stores To Exclusively Offer “Sports Illustrated Presents: Enduring Sportsmen”

Stocks in this article: FINL

The Finish Line, Inc. (NASDAQ: FINL), a leading national retailer of athletic shoes, apparel and accessories, announced today that it will exclusively offer the “Sports Illustrated Presents: Enduring Sportsmen” collectors issue free to customers who make a $75 purchase at all Finish Line stores starting December 1, while supplies last. Also, customers who order online from December 15-20 will be able to utilize the in-store option on finishline.com to pick up their copy of “Enduring Sportsmen” at their local Finish Line store.

“Enduring Sportsmen,” which has a retail value of $19.99, is a 68-page collectible edition of Sports Illustrated with seven in-depth profiles on luminaries from the sporting world. It comes in a customized keepsake gift box and is available exclusively to Finish Line customers. “Enduring Sportsmen” is being published in association with the Sports Illustrated Sportsman of the Year event which takes place December 5 in New York City and will be featured in the December 10 issue of Sports Illustrated.

“We are thrilled to offer ‘Enduring Sportsmen’ exclusively at Finish Line and excited by our great partnership with Sports Illustrated that encompasses the entire Sportsman of the Year franchise,” said Steven Schreibman, senior vice president, chief marketing officer for Finish Line. “It is an honor for us to celebrate the great athletes who have made this award so prestigious by their fine examples of sportsmanship. We look forward to seeing the next chapter of this great story written when the 2012 Sportsman of the Year is announced next week.”

“Enduring Sportsmen” features seven in-depth profiles on famous sporting figures who have previously been named Sports Illustrated Sportsman of the Year, including football’s Joe Montana, basketball’s Kareem Abdul-Jabbar, baseball’s Derek Jeter, hockey’s Wayne Gretzky, swimming’s Michael Phelps, tennis’s Arthur Ashe and soccer’s 1999 U.S. Women’s team. “Enduring Sportsmen” is written by some of Sports Illustrated’s most noted writers, including Kostya Kennedy, Gary Smith, Leigh Montville, Alan Shipnuck, Michael Bamberger, Kenny Moore, E.M. Swift and Tom Verducci.

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