Nov. 29, 2012
/PRNewswire/ -- Leading online travel company
Orbitz Worldwide (NYSE: OWW) and Energizer, a global leader in providing portable power, today announced the launch of an integrated media campaign designed to reinforce brand alignment between Energizer's suite of
products and the act of booking travel at
. Research indicates that online travelers own an average of 2.7 web-enabled devices, with nearly four out of five using a mobile phone to view maps or get directions on trips and 69 percent logging on to a preferred social network at least daily
. Energizer's Portable Power products provide instant, endless power to crucial electronic devices such as smartphones and tablets, empowering Orbitz leisure and business travelers to stay connected while exploring a world without boundaries.
The innovative marketing partnership runs through
and spans a variety of platforms, including "Orbitz Originals: The
," a series of ten short films hosted by travel expert
available exclusively on Orbitz.com alongside a rich library of adventure travel content; fixed and dynamic media placements targeted to business, luxury, family and leisure travel audiences; and an Energizer-sponsored travel promotion offering up to 40 percent off
hotels booked through Orbitz.
"Orbitz provides outstanding reach to a broad range of companies looking to match their products with consumers passionate about travel," said
, vice president of partner marketing at Orbitz Worldwide. "Portable Power products are tailor made for on-the-go travelers who want to stay connected through limitless use of their devices, so this partnership with Energizer is a perfect example of the synergies we offer companies with travel-related products. We are excited to kick off this integrated media campaign and look forward to connecting travelers with the tools that will keep them connected throughout every journey."
Portable Power chargers are featured throughout all ten episodes of "
Orbitz Originals: The Cayman Islands
," an Orbitz.com exclusive series hosted by travel expert
and produced in cooperation with the
Cayman Islands Department of Tourism
. Each episode weaves compelling imagery of beautiful island destinations with subtle examples of ways in which Energizer products enhance the travel experience – by keeping travelers connected to friends, family, even the office – at all times.
In addition to "Orbitz Originals: The
," the integrated media campaign includes an Energizer-sponsored travel sale at
, with discounts up to 40 percent off
hotels for travelers eager to replicate the experiences seen throughout the Orbitz Originals series, as well as dynamic media placements including Orbitz.com homepage takeovers, targeted email messages to Orbitz Insiders and strategic use of all Orbitz social media channels.
PhoCusWright's Traveler Technology Survey 2011
About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (
), CheapTickets (
), ebookers (
), HotelClub (
), RatesToGo (
) and the Away Network (
). Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution (corp.orbitz.com/partnerships/distribution) delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business (
) delivers managed corporate travel solutions for corporations. For more information on partnership opportunities with Orbitz Worldwide, visit corp.orbitz.com.
Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at investors.orbitz.com. The public can sign up to receive email alerts whenever the company posts new information to the website.