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TheStreet Open House

The Rolling Stones Sees More Than 'Doom and Gloom'

Stocks in this article: KSS

The current tour includes only a handful of shows scheduled so far in England, France and the U.S. including one at the Barclays Center in Brooklyn, N.Y., Dec. 8 and two at the Prudential Center in Newark, N.J., Dec. 13 and 15.

But you can bet there'll be a few more. With regular single tickets ranging from about $100 to over $1,000 and merchandise galore on sale at each venue, they are going to be bringing in the cash in truckloads.

The Stones has been preparing for this anniversary by ramping up an onslaught of products in all media, beginning with Keith Richards' juicy and much-praised autobiography, Life, released late in 2010.

Earlier this year, the group released a new compilation of hits, GRRR, that includes two new songs, of which Doom and Gloom has gotten the most attention.

Doom and Gloom is high-energy and has all the qualities we expect from a good Stones song: A memorable, impassioned hook; rough, challenging word play that reflects back at us the ugly flaws of the world we take for granted; the aggressive slashing of the electric guitars; the way everything in the song fuels the drive of the opening riff.

It's definitely not one of their greatest songs, but I'm left shaking my head in admiration just the same. Fifty years on and the guys can still bring it.

A video for Doom and Gloom -- overproduced and not terribly original but still entertaining -- is available for free right now on the band's Web site and a new app ("The Rolling Stones Official App") is available through iTunes.

A new documentary, Crossfire Hurricane, produced by Jagger and directed by Brett Morgen for HBO, also premiered Nov. 15 and is available as an on-demand offering. It will continue to be aired again through January on HBO2.

Of course, if you want to get your merchandise early, Kohl's (KSS) is selling an authorized line of T-shirts with band's pictures and concert tour promotions.

Apart from the Richards' memoir and the tour, none of this adds very much to the Stones' legacy. It's more about polishing the stone, as it were -- raising the brand's visibility, stimulating revenue streams that are already there.

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