This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Media Company Belo Corp. (BLC) Launches ScreenShot Digital, Inc.

Stocks in this article: BLC

DALLAS, Nov. 29, 2012 /PRNewswire/ -- Media company Belo Corp. (NYSE: BLC) announced today the formation and launch of ScreenShot Digital, Inc., a new digital advertising solutions company. Belo's investment in the new company reflects a continued commitment to expanding its digital expertise and reach while preparing for the continued growth in digital media. ScreenShot Digital will partner with local and regional marketers across the U.S. to enhance their business objectives through digital media consulting and advertising services. The company will focus on generating insights and results for clients backed by sophisticated analytics and expert guidance. 

According to BIA/Kelsey, forecasts for ad revenue in the online/interactive/digital segment of U.S. local media markets indicate growth from $21.2 billion in 2011 to $38.1 billion in 2016 (12.4 percent CAGR). Subsequently, BIA/Kelsey predicts the U.S. local display market will outpace the overall display market, growing from $2.4 billion in 2011 to $5.1 billion in 2016 (16.2 percent CAGR).  

Belo has staffed ScreenShot Digital with a team of experienced digital marketing consultants who have expertise in strategy, analytics, and digital media management. Eric Schaefer was selected to join the new company as its General Manager. Schaefer has sixteen years of experience working within traditional media and digital advertising including various leadership roles with broadcast television sales and marketing, interactive and new media management, and digital business development. Most recently, he served as President of NetInformer, a mobile marketing firm. Prior to that, he served as Director of Business Development for Blockdot Inc., a nationally recognized, award-winning mobile application and digital branded entertainment development studio in Dallas, Texas.

"ScreenShot Digital will create a competitive advantage for clients in their markets, and we are excited to have Eric and his experienced team on board to lead this new business," said Joe Weir, Belo's vice president/Digital.

About Belo Corp. Belo Corp. (NYSE: BLC) owns and operates 20 television stations (nine in the top 25 markets) and their associated websites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, and the CW, reach more than 14 percent of U.S. television households in 15 highly-attractive markets.  Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Treasury Operations, at 214-977-4465. More information about ScreenShot Digital is available at www.screenshotdigital.com.

SOURCE Belo Corp.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,805.41 +127.51 0.76%
S&P 500 1,964.58 +13.76 0.71%
NASDAQ 4,483.7150 +30.9230 0.69%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs