DALLAS, Nov. 29, 2012 /PRNewswire/ -- Media company Belo Corp. (NYSE: BLC) announced today the formation and launch of ScreenShot Digital, Inc., a new digital advertising solutions company. Belo's investment in the new company reflects a continued commitment to expanding its digital expertise and reach while preparing for the continued growth in digital media. ScreenShot Digital will partner with local and regional marketers across the U.S. to enhance their business objectives through digital media consulting and advertising services. The company will focus on generating insights and results for clients backed by sophisticated analytics and expert guidance.
According to BIA/Kelsey, forecasts for ad revenue in the online/interactive/digital segment of U.S. local media markets indicate growth from $21.2 billion in 2011 to $38.1 billion in 2016 (12.4 percent CAGR). Subsequently, BIA/Kelsey predicts the U.S. local display market will outpace the overall display market, growing from $2.4 billion in 2011 to $5.1 billion in 2016 (16.2 percent CAGR).
Belo has staffed ScreenShot Digital with a team of experienced digital marketing consultants who have expertise in strategy, analytics, and digital media management. Eric Schaefer was selected to join the new company as its General Manager. Schaefer has sixteen years of experience working within traditional media and digital advertising including various leadership roles with broadcast television sales and marketing, interactive and new media management, and digital business development. Most recently, he served as President of NetInformer, a mobile marketing firm. Prior to that, he served as Director of Business Development for Blockdot Inc., a nationally recognized, award-winning mobile application and digital branded entertainment development studio in Dallas, Texas.
"ScreenShot Digital will create a competitive advantage for clients in their markets, and we are excited to have Eric and his experienced team on board to lead this new business," said Joe Weir, Belo's vice president/Digital.About Belo Corp. Belo Corp. (NYSE: BLC) owns and operates 20 television stations (nine in the top 25 markets) and their associated websites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, and the CW, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Treasury Operations, at 214-977-4465. More information about ScreenShot Digital is available at www.screenshotdigital.com. SOURCE Belo Corp.
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