Luna Innovations Incorporated (NASDAQ: LUNA) today introduced a new website that, along with a fresh rebrand, more clearly defines the company’s vision, capabilities and market position.
The website, www.lunainc.com, better organizes content around Luna’s main technologies -- fiber-optic testing, fiber-optic sensing, fiber-optic shape sensing and secure computing and communications – as well as new technology development in sensing, health sciences and materials. The site is part of a brand overhaul that includes a new logo and tagline, “Defying Impossible,” which speaks to Luna’s quest to challenge convention and do things others have deemed too difficult to achieve.
“We have redesigned our image and created this new website to more effectively present the Luna brand, providing compelling content about what makes us stand apart,” said My Chung, Luna’s CEO. “As we move forward, we will continue to develop content and optimize the website’s search potential to broaden our awareness, further strengthen our position in the market, reinforce and build our brand, and distinguish ourselves among competitors.”
The website includes additional information about Luna’s market segments and products and services. It also has content dedicated to investors.The new look and reorganized content supports the company’s strategy to be the leading provider of sensing systems for composite manufacturing, the leading supplier of fiber-optic sensing technology for robotic and non-robotic minimally invasive surgical systems, and the leading choice to ensure the integrity of integrated circuits used in defense systems. The website better serves the company’s growing customer base and strengthens its sales efforts through intuitive navigation, giving visitors easy access to technology solutions, product enhancements and new technology development. The new site aligns Luna’s online presence with other marketing efforts that include public relations, media outreach, trade show participation and industry whitepapers. “In the past investors, customers and other key audiences have not fully understood our remarkable capabilities,” Chung said. “The new site, complementing our rebranding, presents this information more clearly and helps to educate website visitors about the benefits of our technologies and the value we bring to a marketplace searching for solutions.”
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV