, Nov. 29, 2012 /PRNewswire/ --
), a leading global Brand eCommerce™ and digital marketing company, announced today the results of its inaugural 2012 Brand eCommerce Audit™, which identified the top 10 retail bands excelling at customer engagement across digital channels, including big browser, social, and mobile. The Audit evaluated
Interbrand's Best Retail Brands 2012
At 80.8 percent of total possible points, Nordstrom came in as the top retailer, and the only company with a score above 80 percent. With the ability to scan items in-store, see local deals, and pick-up online purchases in-store, this retail giant has made an exceptionally strong effort in the mobile channel, scoring well in both service and accessibility. GameStop rounded out the top 10 with its core strength clearly in its big browser website, which leverages progressive features such as inventory look up, in-store pick up and returns for online orders, and customer reviews.
The top 10 brands leading the pack of the 50 companies evaluated include, in order of ranking: Nordstrom, Home Depot, RadioShack, Best Buy, Target, Staples, Walgreens, Urban Outfitters, Walmart and GameStop.
"These ten companies put a clear and strategic focus on reaching their customers through a variety of means, allowing for superior cross-channel customer service," said
, Senior Vice President at Acquity Group. "The number of touch-points is growing at a rapid pace, and these companies have effectively identified and utilized the ever-increasing methods for engaging customers to position themselves as leaders."
On average, companies scored high in brand consistency (89%), which evaluated how traits such as vision and positioning, editorial style, and identity are treated across channels. With an average 54 percent score across retailers, accessibility score refers to how easily a customer can find a retailer and make a purchase across channels, including mobile and SEO. Many retailers scored high in big browser and mobile, but few offered emerging features, such as the ability to pay by mobile device in-store.