PFSweb, Inc. (Nasdaq: PFSW), an international provider of end-to-end eCommerce solutions, today announced record customer traffic and order volumes for its North American End2End consumer packaged goods (CPG), luxury, cosmetic and apparel clients’ eCommerce Direct-to-Consumer (E2E DTC) brand sites during the beginning of the 2012 Holiday Shopping Season.
Over the Thanksgiving Day period of Thursday, November 22, 2012 through Monday, November 26, 2012, including Black Friday and Cyber Monday, PFSweb’s North American CPG, luxury, cosmetic and apparel E2E DTC clients’ brand sites received approximately 364,000 customer orders with an average order value of more than $102.00. These clients’ websites also experienced strong customer traffic, with approximately 8 million sessions in total, including approximately 3.7 million new visitors.
Overall, PFSweb’s North American CPG, luxury, cosmetic and apparel E2E DTC clients’ brand sites also reported strong same-store-order volumes compared to the similar period last year, including a 69% increase in total number of customer orders, an 85% increase in total items ordered, a 53% increase in total number of visitor sessions and a 45% increase in new visitors. Same-store-sales data includes data from the CPG, luxury, cosmetic and apparel E2E DTC clients’ brand eCommerce sites that were in operation during the 2011 and the 2012 Holiday Shopping Season and supported by PFSweb during both periods.
“The holiday shopping season has become a major event for PFSweb’s clients as more shoppers go online to take advantage of Internet-only promotions, cross-channel offers and special events to buy gifts for their friends and family. These promotional activities drive significant customer traffic and sales to our clients’ eCommerce sites,” said Mike Willoughby, President of PFSweb. “As we expected and planned for in our operational plans and financial forecasts, this U.S. holiday online retail season is showing marked improvement over last year and I believe our clients are benefitting from the year over year macro growth in online sales. I am very pleased with the performance of our End2End eCommerce solution infrastructure over the past two weeks. It is gratifying to see the infrastructure and technology investments we have made this year produce tangible operation benefits for us and our clients as we scale our solution to help our clients capitalize on the sales opportunities of the season.”