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Sports Programming Will Not Be Part of Apple TV

Apple comes along and says, Listen, kill that party so we can have access to the most desirable programming that remains in this increasingly mobile and on-demand world. We'll screw you guys just like we did the music labels when we blew up the idea of buying a CD for fifteen bucks. We'll take sports and offer it unbundled through a device we want you to subsidize, unlocking value for a company with $6 trillion in cash offshore and customers who have hated cable for the last 10 years.

Rupert Murdoch. Jeff Bewkes. These guys are not that dumb. They're certainly not going to fall hook, line and sinker for the ill of history repeating itself. And definitely not with Steve Jobs out of the picture.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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